Imprint Events Group was called upon by a multi-million-dollar health and wellness client in order to produce their bi-annual convention.
The convention is attended by independent representatives to inform the leaders on new products and top sellers, educate through motivational speakers and seminars, and culminate with several parties.
Imprint immersed guests into a lively, two-day experience filled with custom décor and entertainment that radiated in the brand’s identity, from a high-energy general session opening act, to a silver-themed party celebrating the company’s 25th anniversary, to a four-piece custom vignette with projection mapping, to a final party that glowed from the ground up.
In addition to a fully branded experience with photo booths and step and repeat walls throughout, another large component of this program was the opening general session act.
Our company created and produced a 10-piece branded drumline that performed in front of specially made motion graphics that glowed in company colors through LED elements. This preceded the production and performance of a national act as a surprise element for the guests in conclusion, which our team also led.
For the evening event and reception, in order to allude to the 25th Silver Anniversary celebration, our team took the theme in a transformative stride.
Acrylic chairs, silver couches and white branded tufted bars shone in the cocktail area within the foyer. Glass and silver belly bars with leather bar stools filled the space on both sides, offering additional seating for guests. Weaved through the foyer in tall silver cylinders were large, tropical floral arrangements adding a vivacious look and feel to the space. Silver metallic balloon wall treatments tied back to our Silver Doll strolling appetizer tray, as well as a living “silver carpet” model for winners to walk down, creating a special arrival moment. Finally, on a satellite stage, we placed ice carvers to live sculpt a 25th anniversary logo for both a photo opportunity and live entertainment element.
Finally, our team designed, choreographed, and created customized music and lyrics for four vignettes that were performed throughout the evening, the first of which began with the opening of the ballroom doors. The overall concept was inspired by the Academy Award Winning musical, La La Land, along with cultural elements inspired by the city that hosted this event.