Innovative Events & Incredible Entertainment is What Imprint Group Does Best

The National Guard Association of the United States (NGAUS) chooses a different state each year to hold their annual conference. This year, they selected Denver, CO to host the 141st conference, which our team was honored to produce.

The Governor’s Reception is the main event, allowing the opportunity for the host state to welcome the more than 3,500 attendees to their outstanding destination. 

Our team created a “Rocky Mountain Adventure,” showcasing the region in all its glory. With this inspiration, our team implemented food and beverage, décor, transportation, venue management, audio visual production and entertainment to curate this unforgettable experience. 

This event helped support, highlight and enhance our client’s purpose – to help their committee shine and welcome the guests to their state. Attendees are active and retired military, spouses and supporters of the National Guard, meaning the event is a special opportunity to thank and show appreciation for those who have given their lives for our country. 

Our team transported 3,500 guests via motorcoaches from downtown hotels to Wings Over the Rockies, a former Air Force Base that houses a collection of both military and general aviation aircrafts. Activating over 18,200 square feet of the hangar and exterior parking lots, this “Rocky Mountain Adventure” became a beautiful evening. Entertainment included two bands, mechanical bull riding and cornhole competitions, live birds of prey, tasting stations and multiple photo opportunities.  

Event décor included bistro lighting over the outdoor space creating a beer-garden feel, specialty tables, linens, centerpieces and branded sponsor stages.  Additionally, we brought in perimeter fencing, portable restrooms and generators while also coordinating security, off-duty police and trash removal.   

Our team faced a many challenges during the event’s design and planning. Since NGAUS is a non-profit association who raises their own funds to support the event, our team was tasked with providing an incredible event on a limited budget.

We embraced this challenge, finding new and creative options to achieve the same “WOW” results.  Along the way, we had volunteers finding donations of items we had sourced and quoted as well as seeking out cheaper or alternative options.  We tactfully navigated that line, repeatedly, entrusting the committee chair in the value of the services and items we provided at the costs quoted.  

In closing, our team rose to the challenges of creating a fluid event from concept to execution. Throughout the process, we stepped into our roles as experts, guiding the NGAUS group of volunteers and committee members in an unforgettable event. In the end, our client received rave reviews and noted “this was the best Governor’s Reception we’ve ever had.”  


Filed under: Colorado, Creative Branding & Design, Destination Management, Live Music and Entertainment, Meetings and Events, Production, Special Events