Author: Nicole Marsh

The Importance of Branding the Experience

Destination Management Colorado DMC and Destination Management Company (DMC) Corporate Event Planning Company Imprint Group

Creative Branding & The Imprint Group Event Experience

As a Brand Manager people always ask me, “What’s the difference between branding and advertising/marketing?”

The answer is actually pretty simple.

Branding is an experience, whereas advertising is the temptation.

Advertising offers a promise, branding gives you confidence in what will be delivered. If a brand is properly built and nurtured, a relationship is formed with the customer and that company.  The brand has informed how the customer feels about our services and how they approach working with us. If done right, hundreds, if not thousands of people will want to experience our brand.  My job is to manage that experience.

“Fundamentally, branding is a profound manifestation of the human condition.”

      – Wally Olins

I focus a lot on creating consistency within our brand across the company.  We want a customer’s  experience to always feel the same regardless of their title, their company or their budget. This is easy to do by keeping the personality, culture and essence of our brand at the core of our work. From receipts to out-of-office messages to proposals and beyond, no task or detail is too small or insignificant to us. Everything can help accentuate our brand.

  • Brand Personality: Think of this like the brand’s character and how the company communicates to the outside world. This might be expressed in a certain writing style or voice, design style, and color scheme.
  • Brand Culture: The value system and basic principles that a brand bases its behavior on.  Determining the culture you want to set forth in the organization and ensuring your team understands and practices it, will drive consistency.  Once established brand culture is cemented internally, the external audience will feel the brand ever more and will happily buy in. But what are they buying in to?  What is the overall message or feeling your brand is trying to convey?
  • Brand Essence: The essence of the company speaks to the intangible emotions you want your customers to feel when they experience the brand. A brand’s essence is the representation of the company’s heart, soul and spirit, and is best described with one word.  For example, what company do you think of when I use the word “magical”? If you said Disney, then you get what we mean when we talk about brand essence.

Generally, I think of brand management as the intersection of our company’s creative, strategic, analytical and operational work.  What we create, whether it’s a package or a service, can’t move or speak.  It cannot be heard or seen.  It can simply be felt.  Simply put, it’s an experience. And I care a lot that it’s a unique one that reminds you of AXS Group.

Related: Event Branding

Filed under: Colorado, Creative Branding & Design

Imprint Group Wins Big During Awards Season

Imprint Group is a full-service Event Production and Destination Management Company (DMC) proving Event Management for Corporate Event Planning, Special Events, Live Entertainment, Destination Management Services, Creative Branding, Event Production and more in Denver, Florida & Las Vegas.

Imprint Group Receives Numerous Industry Awards for Destination Management Company (DMC), Entertainment, Event Production and Special Events

The Imprint Group team received Best Destination Management Company and Best Meeting & Event Planning Company by Colorado Meetings + Events at their Annual “Best of Awards.”  This continues our streak of “Best of” honors.

At the 18th Annual ICON Gala Awards recognizing Colorado’s event community, Imprint Group took home honors as the Best Entertainment Company and also won Best Entertainment Concept and Execution for our custom Rock n’ Roll Ball.

Imprint Group is a full-service Event Production and Destination Management Company (DMC) proving Event Management for Corporate Event Planning, Special Events, Live Entertainment, Destination Management Services, Creative Branding, Event Production and more in Denver, Florida & Las Vegas.Congrats to Imprint Group’s Partner, Nicole Marsh, CMP, DMCP, who was recognized as Volunteer of the Year at the ADMEI Annual Conference in Barcelona where Imprint Group also won for Best Innovative Event and Excellence in Technical Production.

See all of Imprint Group’s Awards

Filed under: Colorado

Imprint Group Makes Headlines!

Corporate Event Production and Live Entertainment for Corporate Events Imprint Group Denver Florida Las Vegas Live Bands Interactive Entertainment Best Corporate Entertainment

Imprint Group Produces Broadway Production, HAMILTON (inspired) Show

“Just when you think that the Beaux Arts Ball can’t get any better, it does,” said The Denver Post about our HAMILTON-inspired production that took place at Wings Over the Rockies.  We assembled more than 50 singers, dancers, musicians and crew for this outstanding performance.  From casting, choreography, custom music and costuming, our creative team took this show to the next level and left the audience of 1,200 on their feet.

CLICK FOR DENVER POST ARTICLE 

CLICK FOR HIGHLIGHT VIDEO

Filed under: Colorado

Imprint Group Receives Three ADMEI Achievement Awards

Destination Management Colorado DMC and Destination Management Company (DMC) Corporate Event Planning Company Imprint Group

Imprint Group Wins Big in Technical Event Production, Special Event and Volunteer of the Year

The Imprint Group has been named the winners of three awards; Excellence in Technical ProductionBest Innovative Event ($100,001-$200,000), and Volunteer of the Year presented at the 2017 ADMEI Achievement Awards.

Winners were announced at the 12th annual Awards Gala at the Association of Destination Management Executives International annual conference in Barcelona, Spain. A global panel of judges from various organizations that participate in the Convention Industry Council, reviewed entries for events held between 1 September 2015 and 31 August 2016.

The Imprint Group is pleased to announce awards for their work and dedication to the industry for the following:

Excellence in Technical Production

AXS Group Receives ADMEI Achievement Awards“Ignite” wowed guests with an unrivaled production and technical entertainment experience.  Five screens, including squared “live canvas” feeds bookended the 1920×1080 screens, simulating a widescreen without added expense.  Slow burning flame animation and a multitude of fire effects further enhance the “ignite” theme.  Incorporating both flamethrowers and CO2 cannons, required three fire department officials onsite at all times.  Various entertainment acts on stage tied it all together and included flamethrowers, cirque-style acts using fire elements and singers utilizing songs that relate to “fire” and “flame.”  The event energized the team so much, they in turn became an “ignited” sales force.

“This was a large-scale production that we executed exceptionally well. Our client ran with all the elements we suggested and they worked together seamlessly. We are at our best operating productions of this magnitude.”
-Kamal Daraiseh, Executive Producer

Best Innovative Event • $100,001-$200,000

Imprint Group is a full-service Event Production and Destination Management Company (DMC) proving Event Management for Corporate Event Planning, Special Events, Live Entertainment, Destination Management Services, Creative Branding, Event Production and more in Denver, Florida & Las Vegas.“Destination Imagination” took guests on a trip to four unique destinations, all without leaving their seats!  The evening’s journey began in the airport lounge, with a custom song performed by our flight crew.  With blindfolds in place, a team of 50 transformed the room to the first destination within two minutes!  Much to guests’ surprise, they found themselves in Ireland amidst hues of green, new centerpieces and watching an Irish Step group as staff placed featured drinks and Irish fare in front of them.  Three additional courses/transitions featuring Japan, Brazil and Ibiza continued the adventure every time blindfolds where raised!

“Putting together an event like this, and having a client that is open and creative, makes my job a lot of fun. This is what the Imprint Group excels at – creativity, innovation, unique and exceptional events.”
Adriane Hodder, Director of Sales

AXS Group Receives ADMEI Achievement Awards Nicole MarshVolunteer of the Year • Nicole Marsh, CMP, DMCP

A past President of ADMEI and Past Chair of the Certification and Accreditation Board, Nicole Marsh, CMP, DMCP of the Imprint Group continues to give back to the organization and has serious troubles saying “no” whenever asked.  Over the past year, Nicole has made numerous efforts and contributions to the organization including being an integral part of the Achievement Awards Committee, leading the #WinnerCrushWednesday Campaign and presenting on the Awards How to Webinar, speaking at college campuses on the Value and Role of DMCs and most notably, spearheading the popular session, Disrupt DMCs, at last year’s Annual Conference

“I’m humbled to receive this award from an organization that I love.  I value opportunities to give back to the industry and am passionate about continuously improving and driving it forward.”
Nicole Marsh, CMP, DMCP

Imprint Group is a full-service Event Production and Destination Management Company (DMC) proving Event Management for Corporate Event Planning, Special Events, Live Entertainment, Destination Management Services, Creative Branding, Event Production and more in Denver, Florida & Las Vegas.Imprint Group is a full-service, experiential event group providing creative in-house alternatives for DMC services, live entertainment and production.  Their diverse team of industry experts have a passion for service delivered through purposeful client engagement, creative energy, attention to detailed planning and delivering strategic event solutions. Regardless of which of the services they are delivering, they hold themselves to a high standard of professionalism, ensuring a consistent, flawless experience every time. They achieve each client’s individual program goals and objectives by being responsive, affordable, competitive and cutting-edge creative.

Imprint Group is a full-service Event Production and Destination Management Company (DMC) proving Event Management for Corporate Event Planning, Special Events, Live Entertainment, Destination Management Services, Creative Branding, Event Production and more in Denver, Florida & Las Vegas. As the global voice of the destination management industry, ADMEI is the premier resource for education, standards and practices within the DMC industry. ADMEI has a global presence and a respected reputation for sharing the value of DMCs to both internal and external stakeholders. Members collaborate to define and advance new initiatives and also look to ADMEI for advances impacting the destination management industry. ADMEI is the trusted partner in the certification of destination management professionals and the accreditation of destination management companies.

Filed under: Colorado, Production